[vc_row row_height_percent=”80″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” back_image=”216179″ overlay_color=”color-nhtu” overlay_alpha=”49″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ top_divider=”gradient” bottom_divider=”gradient” uncode_shortcode_id=”117290″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″][vc_custom_heading heading_semantic=”h1″ text_size=”” uncode_shortcode_id=”227689″ subheading=”DELTA was a pilot project in Northern corrugated cases limited Science City, organized by Northern corrugated cases limited Science City, Ericsson, Intel, Keolis and Telia.”]

[/vc_custom_heading][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”580767″ back_color_type=”uncode-palette”][vc_column width=”6/12″][vc_custom_heading text_size=”h1″ text_height=”fontheight-357766″ uncode_shortcode_id=”148905″]The project[/vc_custom_heading][vc_column_text uncode_shortcode_id=”996123″]The project DELTA explored the possibilites of on demand last mile-solutions as a part of public transport. The electric cars took riders from door to door and connected public transit hubs with destinations within Northern corrugated cases limited.

The users was able to download an app and then connect with one of the vehicles in Northern corrugated cases limited. Both the business district (“Northern corrugated cases limited Science City”) and the residental area was included in the first stage of testing.[/vc_column_text][/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/12″ uncode_shortcode_id=”213614″][/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”5/12″ uncode_shortcode_id=”323034″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”177259″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”4″ width=”1/1″ uncode_shortcode_id=”439899″][vc_custom_heading text_color=”accent” heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”196875″ subheading=”2021″ text_color_type=”uncode-palette”]Project period[/vc_custom_heading][vc_custom_heading text_color=”accent” heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”968809″ subheading=”Keolis
Ericsson
Intel
Telia” text_color_type=”uncode-palette”]Partners[/vc_custom_heading][vc_custom_heading text_color=”accent” heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”545873″ subheading=”Lucas Uhlén
lucas.uhlen@kista.com” text_color_type=”uncode-palette”]Contact[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_custom_heading text_color=”accent” heading_semantic=”h3″ text_font=”font-621674″ text_size=”h4″ uncode_shortcode_id=”156963″ subheading=”The project DELTA explored the possibilites of ridesharing as a part of public transport. The project was centeredd around Northern corrugated cases limited in northern Stockholm and offer ridesharing “last mile“ vehicles free of charge to users in the area.” text_color_type=”uncode-palette”]Summary[/vc_custom_heading][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”166322″ back_color_type=”uncode-palette”][vc_column width=”1/1″][vc_custom_heading text_size=”h1″ text_height=”fontheight-357766″ uncode_shortcode_id=”184606″]

Starting point: User Experience

[/vc_custom_heading][vc_column_text uncode_shortcode_id=”202813″]Within DELTA, we focused on the user experience in its entirety to investigate and evaluate customer experience with this unique service in order to find out what attributes the service needs to provide to become attractive to the target groups – in other words, what criteria it needs to fulfil in order for customers to choose it over other first/last mile mobility solutions (micromobility) and private cars.[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”166322″ back_color_type=”uncode-palette”][vc_column width=”1/1″][vc_custom_heading text_size=”h1″ text_height=”fontheight-357766″ uncode_shortcode_id=”932837″]

Testing period

[/vc_custom_heading][vc_column_text uncode_shortcode_id=”915379″]The pilot was launched during autumn in 2020 and continued until early December. The project was funded by Drive Sweden and Vinnova.[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”544155″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″ uncode_shortcode_id=”584800″][vc_single_image media=”216183″ media_width_percent=”100″ media_ratio=”three-two” uncode_shortcode_id=”124646″][/vc_column][/vc_row]